Windmarke Finance — A preferred marketplace for private credit
Stop chasing deal flow. Access curated private credit on this invitation-only marketplace. Request access
A preferred marketplace for private credit.

Where investors and
opportunities meet.

Windmarke connects accredited investors with vetted sponsors through structured private credit opportunities — defined terms, centralized due-diligence, one platform.

For investors

Find an investment opportunity.

Access curated, accreditation-gated private credit deals — every transaction reviewed, structured, and presented with defined terms.

  • Pre-screened sponsors
  • Standardized term sheets & data rooms
  • Single dashboard for monitoring

Request access

Tell us a bit about you. We'll respond within one business day.

I'm here to

Thank you.

We've received your request. A member of the Windmarke team will reach out shortly.

For sponsors

List an investment opportunity.

Submit structured private credit transactions and engage a qualified investor base — through one workflow, with one source of truth.

  • Qualified, accreditation-verified investors
  • Standardized opportunity submission
  • Centralized communications & close cycle

Submit an opportunity

Tell us a bit about you. We'll respond within one business day.

I'm here to

Thank you.

Your opportunity has been received. Our team will review and reach out within one business day.

Why Windmarke

Built for clarity. Engineered for trust.

Three primitives running underneath every transaction on the marketplace.

Secure access

Invitation-only access with role-based permissions. Identity, accreditation, and AML checks performed by Windmarke partners.

Reviewed opportunities

Every deal is presented with standardized documentation, defined terms, and centralized data rooms — built for institutional review.

Monitor & execute

Centralized commitments, communications, and post-close reporting from one connected dashboard. No more chasing PDFs.

How it works

From request to close, in four moves.

A single, structured workflow shared by both sides of the marketplace.

01

Request access

Apply as an investor or submit your firm to list opportunities. Reviewed within one business day.

02

Browse or list

Investors browse curated deals. Sponsors submit structured private credit transactions for review.

03

Review & commit

Access standardized data rooms, defined terms, and full diligence in a centralized review flow.

04

Execute & monitor

Sign, fund, and track post-close activity — all in a single, transparent dashboard.

Two sides, one marketplace

Aligned for both audiences.

For investors

Invest with clarity.

Access structured private credit opportunities presented with defined terms and centralized documentation.

  • Pre-screened, accreditation-gated deal flow
  • Standardized term sheets & data rooms
  • Real-time monitoring of committed positions
  • Direct communication with sponsors
The 7 core services

Everything you need to raise capital.

Seven tiered services — from marketplace exposure to intelligence-led conversion — built to accelerate your raise at every stage.

2CRM Back Office

Back Office Infrastructure

  • AI-powered CRM tracks every investor interaction in real time
  • Curated email campaigns sent to matched accredited investors
  • Automated follow-ups & warm lead flagging
  • Open rates & engagement data fed back into the system
3Media Strategy Sponsor Content

Sponsor Content

  • Long-form white papers authored under your brand
  • Featured placement in Windmarke investor newsletter
  • Announcements & updates distributed to sponsor list
  • Builds credibility and drives inbound inquiries
4AI Operations AI Targeting

AI Targeting

  • AI continuously updates CRM records without manual input
  • Personalized email sequences triggered by investor behavior
  • Re-engages dormant contacts automatically
  • Perpetual lead generation — pipeline always replenished
5Direct Engagement Zoom Meetings

Zoom Meetings

  • Windmarke screens & schedules calls with qualified investors
  • Investors pre-briefed on your offering before each call
  • All scheduling, confirmations & reminders handled for you
  • Your team shows up to a prepared, motivated prospect
6High-Touch Conversion Investor Events

Investor Events

  • 1:1 in-person meetings with pre-qualified investors
  • Private dinners & small-group curated events
  • Networking mixers in a reception format
  • Multi-sponsor events for shared, economical outreach
7Conversion Intelligence

Intelligence

  • C-level direct contact with investors on your behalf
  • Detailed after-action reports post every meeting
  • Captures objections, feedback & pitch improvement notes
  • Firms using this service see substantially higher conversion
Q2 invitation window

Get a complimentary private credit briefing with your invitation.

New accredited investors receive a 1:1 onboarding session, a curated deal short-list, and our quarterly market briefing — at no cost.

Sample deal flow

Structured. Standardized. Reviewed.

Live Senior Secured

Pinecrest Logistics IV

Sponsor · Northwind Capital

11.2%Coupon
36 moTerm
$25MSize

78% allocated · 7 days left

Opens in 3d Mezzanine

Glenmorgan Healthcare Notes

Sponsor · Atlas Credit

13.5%Coupon
48 moTerm
$40MSize

Pre-release · indicate interest

Live Asset-Backed

Cromwell Equipment Fund III

Sponsor · Meridian Partners

9.8%Coupon
24 moTerm
$18MSize

42% allocated · 14 days left

Investor education center

Understand the marketplace.

Everything you need to know about SPV structures, preferred securities, and how the global market works — in one place.

SPV Structure

Special Purpose Vehicle (SPV)

Windmarke utilizes SPV structures to hold and manage investment positions in portfolio enterprises. An SPV is a separate legal entity formed for a defined, limited purpose — to aggregate investor capital for participation in a single underlying investment opportunity. SPVs provide structural clarity, segregate risk at the deal level, and simplify cap-table administration for the issuer.

Each Windmarke SPV is organized as a Delaware limited liability company and operates pursuant to a governing operating agreement defining investor rights, distribution waterfalls, voting provisions, and transfer restrictions. Investors hold membership interests in the SPV — not direct equity in the underlying portfolio company.

Rules to Participate

Participation Requirements

  • Accredited Investor Status — income exceeding $200K (or $300K jointly), net worth over $1M excluding primary residence, or professional certifications (Series 7, 65, or 82)
  • Pre-Existing Relationship — Rule 506(b) offerings require a substantive relationship with Windmarke prior to introduction to the specific offering
  • Verification Documentation — investor questionnaire and documentation supporting accredited status; 506(c) requires third-party verification
  • Subscription Documentation — SPV operating agreement, subscription agreement, and related side letters must be executed
  • Suitability — each investor must independently determine suitability given their financial condition, risk tolerance, and liquidity needs

Regulation D Framework

Windmarke conducts offerings in reliance on exemptions from registration provided under Regulation D of the Securities Act of 1933.

Rule 506(b)

506(b) Offering

Permits sales to an unlimited number of accredited investors and up to 35 non-accredited but sophisticated investors. No general solicitation permitted. Windmarke generally limits 506(b) offerings to accredited investors only.

  • Unlimited accredited investors
  • No general advertising allowed
  • Pre-existing relationship required
Rule 506(c)

506(c) Offering

Permits general solicitation and advertising but restricts sales exclusively to verified accredited investors. All investors undergo third-party accreditation verification.

  • General solicitation permitted
  • Verified accredited investors only
  • Third-party verification required
Issuer Exemption

Windmarke as Issuer — Protected Under the Issuer Exemption

Windmarke operates as the issuer of its own securities. The membership interests offered through each Windmarke SPV are securities of the SPV itself — Windmarke is not acting as a broker-dealer, investment adviser, or intermediary in distributing third-party securities. This structure relies on the "issuer exemption" from broker-dealer registration under Section 15(a) of the Securities Exchange Act of 1934 and Rule 3a4-1.

The portfolio positions held within each Windmarke SPV are assets owned by Windmarke or by the SPV itself. We are issuing securities in our own vehicle, backed by assets we control — the seller and the issuer are the same party.

All Regulation D offerings are filed on Form D with the SEC within 15 days of first sale. Securities sold under Regulation D are "restricted securities" subject to transfer limitations under Rule 144.

Important Disclosure — This document is not an offer to sell or a solicitation of an offer to buy any security. Any offering will be made only by means of a confidential private placement memorandum delivered to qualified investors. Private securities are illiquid, involve a high degree of risk including risk of loss of the entire investment, and are suitable only for investors who can bear such risk. Past performance is not indicative of future results. Investors should consult their own legal, tax, and financial advisors before making any investment decision.

What to Look For

Investing in private enterprises requires a disciplined, ongoing process. The practices below are the framework Windmarke applies to every opportunity.

1
Management Team The single most important factor. Look for domain expertise, credible track record, resilience through setbacks, and intellectual honesty to confront difficult facts. Reference checks with prior employees, customers, and investors are essential.
2
Market Opportunity Assess size, growth rate, and structural attractiveness. Distinguish between TAM, SAM, and SOM — credible founders are precise about which is which. A mediocre business in a large, growing market often outperforms a strong one in a stagnant market.
3
Competitive Moat Durable moats include proprietary technology, network effects, regulatory advantages, brand strength, switching costs, and economies of scale. Be skeptical of "no competition" claims — this signals either an undefined market or incomplete analysis.
4
Unit Economics & Financial Discipline Examine gross margins, CAC, LTV, payback period, and burn multiple. Strong unit economics indicate that growth creates value rather than destroying it. Review the cap table for prior-round terms, liquidation preferences, and option pool overhang.
5
Terms & Structure Evaluate valuation against comparable transactions, seniority of the security, anti-dilution provisions, board composition, information rights, and pro-rata participation rights. Preferred terms matter as much as price.
Key reminder

Discipline Over Reaction

Disciplined evaluation does not mean reacting to every fluctuation. Private investments are inherently long-duration. The goal is informed conviction — the ability to articulate, at any point, why you hold the position and what would cause you to change your mind.

Ongoing Engagement

How to Stay in Touch

Private investments are not "set and forget." Active engagement protects capital and creates follow-on opportunities.

  • Read every investor update carefully — track key metrics over time
  • Attend investor calls and annual meetings when available
  • Engage Windmarke directly for portfolio developments and contextualization
  • Track milestones against the original investment thesis
  • Build a thoughtful relationship with the founder where appropriate
  • Maintain organized records of subscription documents, K-1s, and capital call notices
Ongoing Diligence

How to Evaluate

At the point of investment and at each subsequent update, ask these questions:

Is the original thesis still intact? If the facts have changed, has the analysis changed?
Is the company growing into its valuation? Or has the valuation outpaced fundamental progress?
Is the burn rate sustainable? When is the next financing event, and at what likely terms?
Has management executed against the plan? Note material misses and look for clear explanations.
Are there governance or accounting warning signs? CFO turnover, audit delays, related-party transactions, or unexplained metric changes.
Definition

What Is a Preferred Security?

A preferred security — most commonly preferred stock or preferred equity — is a class of ownership interest that ranks senior to common equity but junior to debt in the capital structure. Preferred securities combine features of both equity and fixed-income instruments: they carry a stated dividend or distribution preference and a defined liquidation preference, but participate in the issuer's capital appreciation through conversion rights.

Capital Structure Order Secured creditors → Unsecured creditors → Preferred equity (Series Seed, A, B, etc.) → Common equity
Seniority

Position in Capital Structure

In a liquidation or sale, claims are satisfied in order:

1st — Secured creditorsSenior lenders, asset-backed lenders
2nd — Unsecured creditorsGeneral trade and bond holders
3rd — Preferred equity holdersBy series seniority — later series typically senior to earlier
4th — Common equity holdersLast in line; receive residual value only

Key Technical Features

Understanding the mechanics that define preferred security rights and protections.

Core Protection

Liquidation Preference

The amount a preferred holder receives before any distribution to common holders upon a liquidation event. A standard 1x non-participating preference returns the original investment amount; a 2x participating preference returns twice the investment and then participates pro-rata in remaining proceeds.

Income Feature

Dividend Preference

Expressed as a percentage of original issue price (e.g., 8% per annum). Dividends may be cumulative (unpaid dividends accrue) or non-cumulative. They may be payable in cash or paid-in-kind (PIK), where unpaid dividends compound into additional preferred shares.

Equity Upside

Conversion Rights

Gives the holder the right to convert preferred shares into common shares at a defined conversion ratio. Conversion is typically optional for the holder and may be triggered automatically upon a qualified IPO. The ratio is subject to adjustment for stock splits and anti-dilution provisions.

Downside Mitigation

Anti-Dilution Protection

If the issuer subsequently issues equity at a lower price (a "down round"), anti-dilution provisions adjust the conversion ratio in favor of existing preferred holders. Two formulations: weighted-average (broad or narrow-based) and full-ratchet, the latter being more protective.

Governance

Voting & Protective Rights

Preferred holders generally vote on an as-converted basis with common. They vote separately as a class on specified protective provisions — charter amendments, authorization of senior securities, changes to authorized share counts, mergers, asset sales, and dissolution.

Liquidity

Redemption Rights

Allow the holder to require the issuer to repurchase shares at a defined price after a stated period (commonly 5–7 years). Provides a liquidity mechanism in the absence of a sale or IPO, subject to the issuer's legal ability to make distributions.

Instrument Types

Common Variations

Convertible Preferred StockStandard form used in venture and growth investing
Participating PreferredReceives liquidation preference AND a pro-rata share of remaining proceeds
Non-Participating PreferredMust choose between liquidation preference or converting to common
Trust Preferred & HybridUsed by financial institutions, blending subordinated debt and preferred equity
Perpetual PreferredNo stated maturity; common in public-market preferred issuances
Risk Disclosure

Material Risks

Despite their senior position to common equity, preferred securities carry meaningful risks:

  • Dividends may be deferred or eliminated at the issuer's discretion
  • Redemption rights are only valuable if the issuer has legal and financial capacity to redeem
  • Anti-dilution protection does not fully offset down-round dilution
  • Liquidation preferences may be rendered illusory if exit value is too low to cover senior claims
  • Private preferred securities are illiquid and subject to transfer restrictions
Past performance is not indicative of future results. Consult your legal, tax, and financial advisors.
$Trillions Global market size
$25 par Typical U.S. public preferred value
5–7 yr Typical call provision period
United States

U.S. Private Preferred Market

The world's largest private preferred market, driven by venture capital, growth equity, and private equity ecosystems. Substantially all institutional venture financings are structured as convertible preferred stock.

  • Concentrated in technology, life sciences, fintech, and consumer sectors
  • Deal activity centered in California, New York, Massachusetts, and Texas
  • Conducted primarily under Regulation D exemptions
  • Secondary trading limited to QIBs and accredited investors via Rule 144 and 144A
Public Markets

U.S. Public Preferred Market

Public-market preferred securities trade on the NYSE, NYSE American, and Nasdaq. Pricing is closely tied to long-term interest-rate movements.

  • Largest issuers: commercial banks, insurance companies, REITs, and utilities
  • Typically $25 par values with fixed or fixed-to-floating dividend rates
  • Call provisions after five years
  • Supported by dedicated preferred-focused ETFs and mutual funds

Global Marketplace

Preferred securities span a globally distributed asset class across private and public markets.

Europe

European Markets

Dominated by hybrid bank capital instruments — AT1 and Tier 2 securities — issued by major financial institutions to satisfy Basel III and CRR capital requirements.

  • London, Frankfurt, Paris, and Amsterdam host substantial issuance
  • Private preferred active in UK, Germany, France, Nordics, and Israel
  • Harmonized prospectus regulation across the EEA
Asia-Pacific

Asia-Pacific Markets

Rapid expansion over the past decade. Chinese, Japanese, Korean, and Australian financial institutions are significant AT1 and Tier 2 issuers.

  • Hong Kong and Singapore serve as primary listing venues
  • Private preferred highly active in China, India, Singapore, and Japan
  • Structures adapted to local corporate-law constraints and tax considerations
Other Regions

Latin America & Canada

Latin American markets concentrated in Brazil and Mexico with significant bank and utility participation. Canadian preferred markets are mature and active, particularly for rate-reset preferred securities.

  • Brazil and Mexico: dominant domestic bank and utility issuers
  • Canada: chartered banks lead rate-reset preferred issuance
  • Middle East: growing alongside sovereign wealth fund participation
Investor Benefits

Why Preferred Securities Matter

SeniorityPreferred holders rank ahead of common holders in liquidation and distribution waterfalls
YieldContractual dividend streams that can exceed common-stock and investment-grade bond yields
Upside ParticipationConvertible preferred preserves exposure to equity appreciation through conversion rights
DiversificationPreferred securities behave differently from both common equity and senior debt across market cycles
Structural ProtectionsAnti-dilution, protective provisions, information rights, and pro-rata participation provide downside mitigation not available to common holders
Our Approach

The Windmarke Approach

Windmarke focuses on preferred securities in private enterprises where structural protections, governance rights, and aligned terms create durable risk-adjusted return potential.

Our SPV structures aggregate qualified-investor capital into single-deal vehicles, enabling participation at scale in opportunities that would otherwise be inaccessible.

Through disciplined sourcing, diligence, and ongoing portfolio engagement, we seek to deliver the benefits of preferred-equity investing while maintaining the regulatory and structural safeguards described throughout this document.

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